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HAIMER new premium partner of the Augsburger Panthers

Igenhausen, 02 May 2019 - Haimer GmbH, Igenhausen, the world's leading precision supplier of system solutions around the machine tool in metal cutting, will be the new premium partner of the Augsburg Panthers in the German Hockey League (DEL) starting in the season 2019/2020. The worldwide operating family-owned company based in Igenhausen near Munich, promised the Panthers a far-reaching partnership for the next three seasons until 2022.

Everyone involved is pleased about the newly formed partnership. From the left Leonardo Conti (Head of Marketing Augsburg Panthers), Tobias Völker (Head of Marketing HAIMER), Andreas Haimer (Managing Director), Lothar Sigl (Managing Director Augsburg Panthers), Claudia Haimer (Managing Director), Kathrin Haimer (Head of HR), Duanne Moeser (Sports Manager), Steffen Tölzer (Team Captain).

Andreas Haimer, Managing Director and President of the Haimer Group, is pleased about the upcoming partnership: "The Augsburg Panthers are a fan-favorite sports team in the region and they played a terrific season. We are proud to be able to support the Panthers as a premium partner. The Augsburg Panthers stand for passion, community, fairness, future and our region. We live all these values in our company,” stated Haimer. “HAIMER is well-known in the engineering industry for its exceptional quality. We do play in the highest international league of this industry. That is why it connects us even more that the Panthers will play in the Champions Hockey League next season."

Leo Conti, Marketing Manager of Panthers, adds: "We are delighted to have HAIMER a hidden champion and global player with regional roots, as another strong partner on our side.  HAIMER and the Panthers have in common the strong attachment to the region, along with a strong down-to-earth tradition and fascination. Here "pure emotion" meets "quality in perfection."

The involvement of HAIMER includes its own company box in the Curt-Frenzel Stadium for customer loyalty programs with German and foreign customers. Marketing Manager Tobias Völker (HAIMER) likes the advertising on the LED band and most of all the HAIMER logo on all jerseys (home and away) placed just below the collar.


"Advertising on the players themselves is something special, because it conveys emotionality, team spirit and commitment. The Panthers are the perfect partner to represent these values.
We look forward to our first major involvement in professional sport sponsorship. So far we supported and will continue to support local and regional sports clubs focused on youth development."

The managing directors Andreas Haimer and Lothar Sigl are signing the partnership between HAIMER and the Augsburg Panthers (German Hockey League DEL).

HAIMER is a family-run medium-sized company in the Bavarian town of Igenhausen near Augsburg. It develops, manufactures and sells innovative, high-precision products for metal cutting e.g. for the automotive, aerospace, energy, railways and general engineering industries.
Of the worldwide 800 employees, about 500 work at the production site in the municipality of Hollenbach with state-of-the-art machinery and a very high degree of automation combined with a high level of vertical integration. At the second HAIMER production site in Bielefeld, the HAIMER Microset presetting devices are being built with 50 employees. The experienced, dynamic and highly qualified employees guarantee the HAIMER-known top quality "made by HAIMER". As an active training company with more than 50 trainees and a high take-up rate, HAIMER already secures its future potential for skilled workers and makes its contribution to the further education of young people and to secure the future of the location. For HAIMER the European market leader in the field of tool clamping technology with a daily capacity of approx. 4,000 tool holders, the technological lead of its products is very important. That is why between 8 and 10% of sales are invested annually in research and development. The daily drive to be better fits perfectly with the lived philosophy: Quality wins.

Press kit:

  • 2019-05-02-PI-Haimer-Augsburger-Panther.zip ZIP // 14.82 M

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